ENGLISH

Ribbon Culture: Charity, Compassion and Public Awareness

Book information

Publisher
Palgrave Macmillan UK
Year
2008
ISBN
978-1-349-36160-1, 978-0-230-58338-2
DOI
10.1057/9780230583382
Language
english
Format
PDF
Filesize
797 kB (816539 bytes)
Edition
1
Pages
XVI, 190\200
Time added
2017-06-25 01:07:36

Description

This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.

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