Soft Power with Chinese Characteristics: China’s Campaign for Hearts and Minds

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Cover Half Title Title Copyright Dedication CONTENTS List of tables and figures List of contributors Preface Foreword Introduction PART 1 Debating China’s soft power strategy 1 Projection of China’s soft power in the new century: reconstruction of the traditional Chinese world order 2 The end of China’s rise: consequences for PRC debates on soft power 3 Ironies of soft power projection: the United States and China in the age of Donald Trump and Xi Jinping 4 Vessels of soft power going out to sea: Chinese diasporic media and the politics of allegiance 5 The battle of images: cultural diplomacy and Sino–Hollywood negotiation 6 Branding as soft power: brand culture, nation branding and the 2008 Beijing Olympics 7 A decade of wielding soft power through Confucius Institutes: some interim results PART 2 China’s global soft power under Xi Jinping 8 The dilemma of China’s soft power in Europe 9 The evolution of Chinese soft power in the Americas 10 The Sino–African relationship: an intense and long embrace 11 Chinese soft power in Japan and South Korea 12 China’s soft power over Taiwan 13 Familiarity breeds contempt: China’s growing “soft power deficit” in Hong Kong 14 How East Asians view a rising China Index