ENGLISH

Tough Calls: AT&T and the Hard Lessons Learned from the Telecom Wars

By Dick Martin

Book information

Year
2004
ISBN
0814472435, 9780814472439, 9780814428467
Open Library ID
OL18219741M
Language
english
Format
PDF
Filesize
3 MB (2678727 bytes)
Edition
1st
Pages
304\305
Topic
Education
Time added
2011-06-04 13:46:07

Description

Through good times and bad, few companies have been so prominently and constantly in the public eye as AT&T. Unblinkingly honest, "Tough Calls" is an insider's firsthand account of how AT&T tried to cope with fierce competition, economic turmoil, and intense media scrutiny. This is the story of the phone company - and there isn't anyone who knows the story like Dick Martin. "Tough Calls" reveals how the strategies that drive major business decisions are disastrously wrong as often as they are right.

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