Luxury Yachting: Perspectives on Tourism, Practice and Context

Description

This book offers an insight into the luxury yacht industry as a provider and facilitator of a luxury yacht experience. Linked to special interest tourism (SIT), luxury yachting is an exclusive area of tourism and practice which operates in a relatively small and niche environment. Part I offers a range of academic contributions on luxury yachting from a tourism perspective. Part II provides an insight into the industry from the practitioner perspective. Part III stimulates discussions around yachting practices in different destinations. With a truly global outlook, this contributed volume enhances our understanding of a lucrative area within tourism that has so far been under-researched and under-explored. Acknowledgments Contents Notes on Contributors List of Figures List of Tables 1 Introduction: Luxury Yachting—a Growing but Largely Unknown Industry Methodology The Structure of the Book References Part I Perspectives on Tourism 2 Luxury Yachting in the Global Context of COVID-19 Introduction COVID-19 and Tourism Tourism and Cognate Sectors Events Management Specific Destination Specific Overtourism Key Points from the Literature Review Luxury Yachting Luxury Products and Services Luxury Yachting Tourism Luxury Yachting Tourism in a COVID-19 Context Conclusion Appendix 1: Luxury Yachting (YouTube Analysis) References 3 Understanding the Luxury Charter Yacht Value Proposition: Co-creating Customer Experiences Introduction The Attractiveness of the Luxury (Tourism) Market The Luxury Yacht Charter Market Understanding Luxury A Key Trend for Luxury Luxury Charter Yacht Tourism through the Lens of the Experience Economy Luxury Charter Yacht Tourism through the Lens of Personal Experience Implications and Conclusion References 4 Luxury Yachting versus Luxury Cruising: Differences, Similarities and Customer Choices Introduction Sea-Tourism Industry and its Segments COVID-19 and its Effects on the Sea-Tourism Industries Why People Cruise and Why People Yacht Luxury and Class Signalling Wealth Demographic Exclusivity and Access Privacy Part 2: Experiences on Offer Social Aspects, Entertainment and Enrichment Culinary Experience Environmental Impact Small-Ship Cruising: the Best of Both Worlds? Discussion and Predictions for the Industry Conclusion References Part II Perspectives on Practice 5 On Board a Luxury Vessel: Demystifying the Daily Operations Introduction Media and TV The Deck Department The Interior Department The Engineering Department Certification and Training References 6 Sustainability and Luxury Yachting: the Evolution of a New Sustainable Era Introduction The Slow Start to Sustainability within the Superyacht Industry Practices and Procedures Cultural Systems Collective Mindset The Influence of Reality Television, Social Media and Online Shopping on the Yachting Industry and its Culture Reality Television Social Media Online Shopping The Growth of Sustainable Practices on Board a Superyacht Plastic Waste Chemical Waste Recycling Fuel Consumption and Air Pollution Education Sustainable Tourism The Future of Sustainable Luxury Yachting Conclusion References 7 Innovative Galley Management for Sustainability in Luxury Yachting Introduction Yacht Chef versus Land-Based Chef Helpful Hints and Tips Carbon Footprint Maintaining Budgets The Contribution of the Luxury Yachting Industry to a Broader Sustainability Agenda: a Chef’s Perspective SDG 1: No Poverty SDG 2: Zero Hunger and SDG 17—Partnerships for the Goals SDG 4: Quality Education SDG 8: Decent Work and Economic Growth Conclusion References 8 Riding the Waves of High Sea and Life: a Crew Member’s Reflection on Yachting Introduction Luxury Yachting as a Working Environment A Crew Member’s Perspective Issues Related to Luxury Yachting: Luxury Yachting and COVID-19 Issues Related to Luxury Yachting: Personal Life and Relationships Issues Related to Luxury Yachting: Mental Health Luxury Yachting: a Matter of Perspective Perception from an Outsider Point of View Perception from a Staff Point of View Perception from a Yacht Owner Perspective Luxury Yachting and Tourism Benefits of Luxury Yachting in Local Tourism The Future of the Yachting Sector as a Tourism Contributor: Concluding Thoughts References Part III Perspectives on Context 9 Geo-Marine Tourism Development for Luxury Yacht Tourist Markets: Indonesia’s Post-COVID Recovery Strategy Introduction Indonesia Marine Tourism Destinations, Yacht Tourists and the SWOT Analysis Model Development Methodology A Collaborative Model for Sustainable Geo-Marine Tourism Product Development Geo-Marine Tourism as a Form of Product Differentiation for Luxury Yacht Markets Village-Owned Enterprise Human Resource Development Collaboration for Local Business Development Conclusion References 10 Emerging Yachting Tourism and Luxury Policy Mobility: Singapore and the Southeast Asian Extension Introduction Literature Review A Short History of Yachts and Yachting Historical Development of Yachting in Singapore Promotion of Luxury Living and Yachting Analysis and Discussion The Policy Mobility Approach and Yachting Tourism in Singapore Intra-Regional Competition and Cooperation Conclusion References 11 Re-Imaging Malta: The Potential of Sailing and Yacht Events as a Tourism Niche—a Case Study of the Rolex Middle Sea Race RMSR Introduction Developing Niche Markets Maritime and Nautical Tourism: the Blue Economy The Rolex Middle Sea Race: RMSR Malta Research Approach Findings and Discussion Uniqueness Market Recognition, Organization and New Market Opportunities Coordination and Communication Inclusivity Seasonality and Over-Wintering The Blue Economy, Building a Stronger Yachting Tourism Industry Conclusion References Part IV Conclusion 12 Conclusion: Luxury Yachting—New Insights and Further Questions References Index