The Art of Producing: How to Create Great Audio Projects, 2nd Ed.

Description

The Art of Producing is the first book to standardize a specific production process for creating a successful music project from start to finish. Learn how to develop a step-by-step process for critiquing all of the musical components that go into creating a highly refined production that works for all styles of music. The book provides a well-rounded perspective on everything that goes into producing, including vital information on how to creatively work with bands, groups and record companies, and offers insight into high level values and secrets that famous producers have developed through years of trial and error. The book covers detailed production techniques for working with today's latest digital technologies including virtual recording, virtual instruments, and MIDI tracking. Take these concepts, adapt them to your own personal style and you will end up with a successful project of the highest attainable quality with the most potential to be become a hit – or just affect people really deeply. Cover......Page 1 Title Page......Page 4 Copyright Page......Page 5 Dedication......Page 6 Contents......Page 8 List of Charts and Visuals......Page 12 Foreword......Page 16 Acknowledgments......Page 18 Summary......Page 20 Introduction......Page 22 PART 1: THE PRODUCER’S JOB......Page 26 1 Types of Producers and Productions......Page 28 Types of Producers......Page 29 What It Takes and How to Get the Job......Page 32 Types of Projects......Page 33 The Producing Process......Page 34 PART 2: THE BUSINESS SIDE OF PRODUCTION......Page 36 Budgeting, Scheduling, and Organization......Page 38 Obtaining Financial Backing......Page 40 Dealing with Record Companies......Page 42 Self-Publishing and Promotion......Page 44 PART 3: THE VIRTUAL MIXER CONCEPT......Page 48 Basics of Audio to Visual Mapping – The Space Between the Speakers......Page 50 PART 4: MUSIC THEORY FOR RECORDING ENGINEERS AND PRODUCERS......Page 78 4 Music Theory Primer......Page 80 Time......Page 81 Note Values......Page 82 Circle Rhythm......Page 84 Tempo......Page 85 Rhythmical Structures......Page 86 Pitch......Page 87 Scales......Page 91 Chords......Page 96 Circle of Fifths......Page 100 Chord Progressions......Page 101 Volume......Page 102 Song Structures and Musical Charts......Page 103 PART 5: THE PRODUCTION PROCESS......Page 106 Setting Up the Meeting......Page 108 Homework Before the Meeting......Page 110 People Skills......Page 112 6 Dynamic Flows......Page 117 7 Structuring and Critiquing the 13 Aspects......Page 122 Aspect 1: Concept......Page 123 Aspect 2: Intention......Page 127 Aspect 3: Melody......Page 129 Aspect 4: Rhythm......Page 132 Aspect 5: Harmony......Page 134 Aspect 6: Lyrics......Page 141 Aspect 7: Density of Arrangement......Page 145 Aspect 8: Instrumentation......Page 153 Aspect 9: Song Structure......Page 160 Aspect 10: Performance......Page 162 Aspect 11: Mix......Page 168 Aspect 12: Quality of the Equipment and the Recording......Page 172 Aspect 13: Hooks......Page 174 Creating a Style of Music......Page 177 Order of the Songs......Page 179 Concept Albums......Page 180 9 Producing in the Studio......Page 181 Critiquing a Performance......Page 182 Focus and Concentration......Page 187 Other Contributing Factors......Page 189 10 Overall Production Goals......Page 191 Overproducing......Page 192 High-Level Producer Values......Page 193 PART 6: CREATIVITY......Page 194 Artistic Creativity......Page 196 Techniques to Get the Creative Juices Flowing......Page 199 The Eccentric or Creative Genius versus Tapping into the Mass Audience......Page 201 The State......Page 204 David Gets into the Mix......Page 205 Maestro’s Composition of the Elements......Page 206 Themes......Page 210 Using the Mix to Help the Song (The Importance of Instrumentation)......Page 211 Songwriting Help (Songwriting Organizations)......Page 212 PART 7: SELECTING OR BECOMING A PRODUCER......Page 214 What to Look for in a Producer......Page 216 How to Interview a Producer......Page 217 How to Present Yourself to a Producer......Page 218 Getting the Job: Finding Bands......Page 219 Rate Sheets......Page 220 PART 8: PROTECTING YOUR MUSIC......Page 222 Copyrights......Page 224 Publishers......Page 228 Negotiating Record Deals......Page 229 A: Checklist of All Homework to Be Done before the Pre-Production Meeting......Page 232 B: Nomenclature and Monosyllables for Describing Musical and Rhythmical Patterns......Page 236 C: Forms......Page 237 D: The Virtual Mixer™ Interface......Page 238 Glossary......Page 242 About the Authors......Page 246 Index......Page 252