ENGLISH

Conducting Market Research for International Business

By S. Tamer Cavusgil , Gary Knight , John Riesenberger , Attila Yaprak

Book information

Publisher
Business Expert Press
Year
2009
ISBN
9781606490259, 1606490257, 9781606490266, 1606490265
DOI
10.4128/9781606490266
Google Books ID
Rfj9dxkayXwC
Language
english
Format
PDF
Filesize
705 kB (721846 bytes)
Pages
120\127
Time added
2023-12-29 21:38:08

Description

This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.

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