ENGLISH

Running a Creative Company in the Digital Age

By Lucy Baxter

Book information

Publisher
Creative Essentials
Year
2017
ISBN
1843449269, 9781843449263
Language
english
Format
PDF
Filesize
13 MB (14092901 bytes)
Pages
192\321
Time added
2022-01-05 23:32:35

Description

Running a Creative Company in the Digital Age helps you navigate the landscape and learn from seasoned professionals, understanding the mistakes they made so you don't have to make them too! In the modern media industry digital content production is cheaper, more democratic and accessible and it's becoming more attractive - and more possible - to do things your own way. So what if you want to set up on your own? This book will guide you through the joys and pitfalls of running your own creative company in today's diverse media climate. This is a nuts and bolts guide to company set up, structure, management and content production for digital platforms, TV, festivals, charities, education, brands and businesses. Full of tips for creating innovative business models and platforms, handling tricky people and situations, funding and networking, these pages are your touchstone for making that bold first move into founder/managing director status. Featuring interviews with industry experts including digital agency and production company CEOs, creative entrepreneurs, crowd funding platforms, investors, film makers, media lawyers and accountants. Front Cover Title Page Half Title Copyright Contents Introduction Part One: Getting Started • Your USP • Setting Up Your Limited Company; Business Partnerships; Company Legal Structures • HMRC Comes Calling! • Start-up Funding in the Digital Age • Premises, Budgets and Cash flowing Part Two: Hit The Ground Running • Publicity and Advertising • Pitching for Business • Your First Project Part Three: Growth And Moving On • Growth Strategies and Funding • Don’t Be Afraid of Change: Winding Up and Moving On Resources Appendices Index

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