ENGLISH

Data Mining Techniques For Marketing, Sales, and Customer Relationship Management

By Michael J. A. Berry , Gordon S. Linoff

Book information

Publisher
*Wiley Computer Publishing
Year
2004
ISBN
0471470643, 9780471470649
Open Library ID
OL17145987M
Language
english
Format
PDF
Filesize
14 MB (14310737 bytes)
Edition
2
Pages
672\672
Library
mexmat
Time added
2009-07-20 03:45:11
Информатика и вычислительная техника;Искусственный

Description

* Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems* Each chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, sales, and customer support* The authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data mining* More advanced chapters cover such topics as how to prepare data for analysis and how to create the necessary infrastructure for data mining* Covers core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, clustering, and survival analysis

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