ENGLISH

Disney's Star Wars: Forces of Production, Promotion, and Reception

By Richard McCulloch (editor); William Proctor (editor)

Book information

Publisher
University Of Iowa Press
Year
2019
ISBN
9781609386436, 1609386434
Language
english
Format
PDF
Filesize
3 MB (3113543 bytes)
Series
Fandom & Culture
Pages
\409
Time added
2021-05-13 07:00:05

Description

Contents Acknowledgments Introduction: From the House That George Builtto the House of Mouse • William Proctor and Richard McCulloch Part I: Production and Promotion 1 Rebuilding Transmedia Star Wars: Strategies of Branding and Unbranding a Galaxy Far, Far Away • Matthew Freeman 2 Transmedia Spectacle and Transownership Storytelling as Seen on TV: Star Wars from the Holiday Special to Rebels • Matt Hills 3 Rebuilding the Force, Brick by Brick: Canon Reformation and Brand Synergy in LEGO Star Wars • Lincoln Geraghty 4 Selling The Force Awakens: Fan Labor and Brand Management • Dan Hassler-Forest 5 Rebellions Are Built on Realism: The Aesthetics of Special and Visual Effects in Rogue One: A Star Wars Story • Joshua Wucher 6 Binding the Galaxy Together: Subjective, Collective, and Connective Memory in Star Wars • Colin B. Harvey 7 The Mandalorian Variation: Gender, Institutionality, and Discursive Constraints in Star Wars Rebels • Ross Garner 8 To Disney Infinity and Beyond: Star Wars Video Games Before and After the LucasArts Acquisition • Douglas Brown 9 From Star Tours to Galaxy’s Edge: Immersion, Transmediality, and “Haptic Fandom” in Disney’s Theme Parks • Rebecca Williams Part II: Reception and Participation 10 “Always Two There Are”: Repetition, Originality, and The Force Awakens • Jonathan Gray 11 “Real Life Is Rubbish”: The Subcultural Branding and Inhabitable Appeal of Secret Cinema’s The Empire Strikes Back • Emma Pett 12 Disney’s Princess Leia • Paul Booth 13 Rey, Mary Sue, and Phasma Too: Feminism and Fan Reponses to The Force Awakens Merchandise • Lorna Jowett 14 Jafar Wars: Fan-Created Paratexts in Alderaan Places • Bethan Jones 15 “You Die! You Know That, Right? You Don’t Come Back!”: Fans Negotiating Disney’s (De)Stabilized Star Wars Canon • Michelle Kent 16 Fear of a #BlackStormtrooper: Hashtag Publics, Canonical Fidelity, and the Star Wars Platonic • William Proctor 17 Simultaneously Laughing, Screaming, and Crying: Reacting to the Force Awakens Trailer • Tom Phillips 18 “I Should Have Seen It Coming”: Spoiler Culture, Marathon Screenings, and Affective Responses to The Force Awakens • Bridget Kies 19 “Someone Is Someone’s Father!”: An Autoethnography of a Non–Star Wars Viewer • Lucy Bennett 20 Beyond Vader: The Franchise Reawakens • Mark J. P. Wolf 21 A New Hate? The War for Disney’s Star Wars • William Proctor Contributors Notes Bibliography Index

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