ENGLISH

Snake Oil: Genuine Marketing in an Age of Cure-Alls

By Dan Russell

Book information

Publisher
Morgan James Publishing
Year
2022
ISBN
1631958313, 9781631958311
Language
english
Format
EPUB
Filesize
4 MB (4157301 bytes)
Pages
256\0
Topic
Business Marketing
Time added
2022-08-25 10:04:33

Description

Has the evolution of digital marketing placed businesses at the mercy of software companies? Or is there a path forward for businesses who want to regain their independence and create great marketing again? Digital marketing has been around for over twenty years, yet businesses today are more baffled, bloodied, and battle-scarred than ever. In Snake Oil, marketing scientist Dan Russell offers an entertaining and enlightening joyride back down the hockey stick of digital marketing’s growth over the past two decades. Russell takes readers through the deserts of the Western frontier, flying over a budding Silicon Valley and visiting Einstein’s study in order to discover the secrets to becoming a marketing scientist.  With the knowledge contained in Snake Oil, entrepreneurs and business owners will be able to navigate the murky waters of digital marketing, squeeze more profit from their sales funnels, focus on projects that are verifiably important, and build a highly-scalable marketing operating system inside their business.

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