ENGLISH

Words that sell: more than 6,000 entries to help you promote your products, services, and ideas

By Richard , Bayan

Book information

Publisher
McGraw-Hill
Year
2006
ISBN
9780071661102, 0071661107, 9780071467858, 0071467858
Language
english
Format
EPUB
Filesize
2 MB (2107554 bytes)
Edition
Revised and expanded edition
Pages
\0
Time added
2020-07-26 19:24:52
Advertising;Advertising copy;Advertising--Terminol

Description

A crash course in copywriting -- Categories of copy -- Grabbers -- Descriptions and benefits -- Clinchers -- Special strategies. A crash course in copywriting -- Categories of copy -- Grabbers -- Descriptions and benefits -- Clinchers -- Special strategies.

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