Color Design Workbook: New, Revised Edition: A Real World Guide to Using Color in Graphic Design

Description

From the meanings behind colors to working with color in presentations, Color Design Workbook provides you with the information needed to effectively apply color to design work. Since color is such an important part of graphic design, designers need the most up-to-date, as well as the most fundamental, information on the subject to have the tools needed to use color effectively. The Color Design Workbook, New, Revised Edition explains the meanings behind colors, working with color in presentations, and loads more. This guide book provides you with the vital information needed to creatively and effectively apply color to your own design work. You will also receive guidance on talking with clients about color and selling color ideas, and you'll also learn the science behind color theory. Case studies are included to show the effects some color choices had on both their clients and consumers. So why wait any longer? Become a color expert now! Cover Half Title Title Copyright Contents Introduction Chapter 1 What is Color? Apparent Color The Properties of Color Chapter 2 Color Theory History of Color Theory Color Harmony Chapter 3 Color Meanings Color Index Chapter 4 10 Rules of Color Convey Information Color Harmony Attract Attention Context Experimentation See Color Differently Mnemonic Value Composition Standardized Color Systems Understand Limitations Chapter 5 Color Systems Color Systems Trends and Forecasting Color Systems in Art and Design History Inspirations for Palettes Eleven Color Systems Chapter 6 Color Talk Chapter 7 Case Studies Sean Adams Los Angeles, USA Brand New School Santa Monica New York, USA Chimera Design St. Kilda, Australia Dynamo Dublin, Ireland Stillhart Konzept Zurich, Switzerland Green Dragon Office Los Angeles, USA Johnson banks London, UK Uwe Loesch Erkath, Germany Lorenc & Yoo Design Atlanta, USA LUST The Hague, Netherlands Methodologie, Inc. Seattle, USA Morla Design San Francisco, USA Collins New York San Francisco, USA Pentagram London, UK Segura Inc. Chicago, USA Steinbranding Buenos Aires, Argentina Volume Inc. San Francisco, USA Gallery Glossary Index A B C D F H J K L M P R S U V W Bibliography Web Resources About the Author