ENGLISH

A Customer-oriented Manager for B2B Services: Principles and Implementation

By Valerie Mathieu

Book information

Publisher
Wiley-ISTE
Year
2022
ISBN
178630757X, 9781786307576
Language
english
Format
EPUB
Filesize
498 kB (510032 bytes)
Edition
1
Pages
262\0
Time added
2022-04-09 18:28:10

Description

The notion of customer orientation is becoming a necessity rather than a choice for many companies. It is a lasting response to competitive pressure and supports the company in a renewed definition of its mission, beyond direct economic gain. Within B2B services, the manager, through proximity to their team, their market and their client, is the essential actor in the deployment of this orientation. A Customer-oriented Manager for B2B Services provides managers with the knowledge and tools necessary to implement customer orientation themselves, with the involvement of their extended team. To this end, this book presents a four-step approach: understand the fundamentals of customer orientation in B2B services, know the customer, make the most of the offer and deliver the service.

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