Integrated Marketing Communications in Risk and Crisis Contexts: A Culture-Centered Approach

Description

Integrated Marketing Communications in Risk and Crisis Contexts is part of the Lexington Books Integrated Marketing Communication (IMC) series. The authors present a culture centered model for examining risk and crisis communication within the context of IMC to provide a more robust understanding of myriad cultural variables affecting the perception of risk and crisis messages and the means by which these messages are processed by different publics, particularly multicultural and international groups. While the conceptualization of what constitutes IMC has been broad, from the perspective of risk and crisis communication, the focus is quite specific: All communication and messages created and disseminated in a risk or crisis situation must be carefully created and strategically presented if the intended outcomes associated with the publics' responses are to be realized by the sender of the messages. Cover Integrated Marketing Communications in Risk and Crisis Contexts Series Integrated Marketing Communications in Risk and Crisis Contexts: A Culture-Centered Approach Copyright Contents List of Illustrations Acknowledgments Introduction Chapter 1 Situating Culture and Integrated Marketing in Risk and Crisis Communication Culture and Integrated Marketing Communications Summary Chapter 2 The Cultural Imperative in Risk and Crisis Communication Best Practices Integrated Marketing Communications Best Practices of Risk and Crisis Communication Comparing Stages of IMC with Best Practices The Impact of Culture Summary Chapter 3 Building the Cultural Model of Risk and Crisis Communication The Culture-Centered Approach Selected Cases for Examination Summary Chapter 4 The IDEA Model of Instructional Risk and Crisis Communication Communication and Learning in Culture-Centered IMC The IDEA Model Applications of the IDEA Model in IMC Organizations The IDEA Model and Cultural Approaches Summary Chapter 5 The Culture-Neutral Approach The Culture-Neutral Approach Applying the IDEA Model to CN Communication Example of CN Communication Summary Chapter 6 The Culturally Sensitive Approach The Culturally Sensitive Approach Applying the IDEA Model to CS Communication Example of CS Communication: Hurricane Dorian Crisis Summary Chapter 7 The Culture-Centered Approach The Culture-Centered Approach Applying the IDEA Model to CC Communication Example of CC Communication: African Swine Fever Virus Summary Chapter 8 Implications of Emphasizing Culture in Risk and Crisis Communication Lessons Learned Consequences of Multiple Points of Convergence Strategies to Enhance Best Practices Summary Chapter 9 The Need for an Ethical Framework Developing an Ethical-Cultural Perspective Considering the Cultural Basis for Ethical Practices Strategies to Improve Ethical Risk and Crisis Communication Summary Chapter 10 Future Directions for Situating Culture in Risk and Crisis Communication Advantages of a Culture-Centered Approach Limitations of a Culture-Centered Approach Future Areas for Study In Closing References Index About the Authors