ENGLISH

Relationship Fundraising: A Donor Based Approach to the Business of Raising Money

By Ken Burnett

Book information

Year
2002
ISBN
0787960896, 9780787960896
Open Library ID
OL8148804M
Language
english
Format
PDF
Filesize
976 kB (999869 bytes)
Edition
2
Pages
384\386
Topic
Business
Time added
2011-06-04 13:46:07

Description

Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to Implement creative approaches to relationship-building fundraisingAvoid common fundraising errors and pitfallsApply the vital ingredients for fundraising successBuild good relationships through marketingAchieve a greater understanding of their donorsCommunicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more.Prepare for the challenges of twenty-first century fundraising

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