ENGLISH

The Interactive Marketplace: Business-to-Business Strategies for Delivering Just-in-Time, Mass-Customized Products

By Keith Brown

Book information

Publisher
McGraw-Hill Companies
Year
2000
ISBN
0071363432, 9780071363433, 0071374434
DOI
10.1036/0071374434
LCC
HF5548.32 .B76 2000
Google Books ID
K-E3AAAAIAAJ
Open Library ID
OL18300987M
Language
english
Format
PDF
Filesize
2 MB (2128120 bytes)
Pages
251\251
Orientation
yes
Scanned
no
Time added
2012-02-04 16:00:00

Description

Most e-commerce experts agree that "click-and-buy" shopping cart sites are fast becoming a thing of the past. Soon, the only e-businesses that will matter will be those which allow customers to custom design the products they buy.At Ford, the Ford-Oracle AutoExchange site transformed Ford's supply chain from one based on forecasts and building for inventory to a real-time, build-to-order model. In this practical guide to the future of e-business. BuildNet, Inc. Chairman Keith T. Brown clearly explains why the most successful business-to-consumer e-businesses, now and in the years ahead, are those built on interactive business-to-business platforms that integrate Internet technology into all phases of business operations. And he arms readers with the knowledge and skills needed to create solid interactive business plans.

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