Build Your Reputation Grow Your Personal Brand for Career and Business Success

Description

Your reputation drives company success -- When leaders get reputation wrong -- Summary -- Why you should build your reputation -- 2 Setting The Scene - The Career Game -- Your primary objective - work on your terms -- The components of 'work on your terms' -- Introducing the career game -- A game with no opt-out -- The object of the career game -- The four players in the career game -- The power of the plan and the action -- Playing to win the career game -- So good they can't ignore you -- A game worth playing -- The ultimate rewards -- No guarantees;What to do if you have no reputation -- Summary: Your reputation game plan -- 4 The Networking Blueprint -- The power of your network in reputation building -- Calibrating your network -- The three approaches to build your network -- Approach 1: Filling the buckets -- Approach 2: Building the dream team -- Approach 3: Taking the RAP route -- Summary: The networking blueprint -- 5 The Authority Blueprint -- The power of your contribution in reputation building -- Corporate environment, entrepreneurial thinking -- The payoff for authority status -- Your contribution your content;Stand-out contributions are unique;Setting the scene - the career game -- 3 Your Reputation Game Plan -- The ultimate aim of the career game -- Whats your current reputation? -- Core component 1: Your character -- Core component 2. Your personality -- Core component 3: Your strengths -- Core component 4. Your passions -- Eight ways to define your current reputation -- 1. Whats in your red box? -- 2. The reality gap exercise -- 3. The SWOT analysis -- 4. Peer appraisal -- 5. UVP analysis -- 6. Core competences exercise -- 7. Psychometric tests -- 8. The ultimate test - self-assessment;BUILD YOUR REPUTATION: GROW YOUR PERSONAL BRAND FOR CAREER AND BUSINESS SUCCESS -- Contents -- Introduction -- The new world of reputation -- Your career playbook for a life of fulfilment -- Problems this book may solve for you -- This book in a nutshell -- The four reputational toolboxes -- The reputation vault -- Part One Laying the Foundations -- 1 Why Build Your Reputation? -- One of the lucky ones -- What exactly is a reputation? -- The reason everyone pays -- You already have a reputation -- The dangers of a poor (or no) reputation -- Reputation is the ultimate social proof;The nine unbreakable rules of reputation -- Rule 1: You can't totally control your reputation -- Rule 2: Reputation is not a quick fix -- Rule 3: Reputation is not celebrity -- Rule 4: Your reputation will be attacked -- Rule 5: Perception = Reality -- Rule 6: Lack of scandal does not mean a good reputation -- Rule 7: Everything is in the public domain -- Rule 8: You can have multiple reputations -- Rule 9: Invisibility is not an option -- The importance of reputation for leaders -- Career success means reputational scrutiny -- Everybody is a leader and an influencer Foreword vii Introduction 1 PART ONE: Laying the Foundations 9 1 Why Build Your Reputation? 11 2 Setting The Scene - The Career Game 37 3 Your Reputation Game Plan 57 4 The Networking Blueprint 79 5 The Authority Blueprint 101 PART TWO: The Four Reputational Toolboxes 123 6 Your Profile Toolbox: Visibility 131 7 Your Positioning Toolbox: Authority 155 8 Your Personal Board Toolbox: Network 177 9 Your Professional Toolbox: Performance 209 References 241 Additional Resources 243 About the Author 245 Acknowledgements 247 Index 000