ENGLISH

Advertising to Children on TV: Content, Impact, and Regulation

By Barrie Gunter , Mark Blades , Caroline Oates

Book information

Publisher
Routledge
Year
2004
ISBN
0805844880, 9780805844887
Language
english
Format
PDF
Filesize
13 MB (13540399 bytes)
Pages
224\220
Time added
2013-12-22 06:51:53

Description

Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.

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