Effective Executive's Guide to the Internet: The Seven Core Skills Required to Turn the Internet into a Business Power Tool

Description

Written specifically for busy executives, managers, and other professionals, Effective Executive's Guide to the Internet provides a fast-paced, executive summary of the seven core skills you need to know to use the Internet at work, on the road, or at home: Skill 1: Understanding the Environment. This skill gives you an overview of the Internet: what it is, how it works, and how it came to be. Skill 2: Making Internet Connections. This skill provides step-by-step instructions for connecting your computer or network to the Internet. Skill 3: Browsing the Web. This skill focuses on the Internet Explorer Web browser included with all the latest versions of Windows. We explain how a Web browser works and how to customize Internet Explorer so that it is maximized for your personal use. Skill 4: Communicating with Electronic Mail. In this skill, we describe how to use Outlook Express, the mail and news reader that is included with the latest versions of Windows. Skill 5: Using Search Services. This skill describes in detail how search services work and you can best use them. A special topic at the end of this skill gives you some ways to get started gathering business information. Skill 6: Understanding Other Internet Services. In this skill, we look at FTP, Telnet, Mailing lists, and using your computer as a fax machine and as a telephone. We also discuss connecting to a remote commuter as a terminal, and we show you how to use NetMeeting, a conferencing application. Skill 7: Publishing on the Web. Learn how Web pages work, how to develop a Web strategy, how to set up your domain and your server, how to collect and create digital content, and how to create your Web page. In addition, we give you the steps for testing your Web site, publishing it, and publicizing it. More than just a book about the Internet, Effective Executive's Guide to the Internet provides the information that business professionals, managers and executives must possess.