Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

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Adam Alter Irresistible The Rise of Addictive Technology and the Business of Keeping Us Hooked Penguin Press (2017) Also by Adam Alter......Page 2 Title Page......Page 3 Copyright......Page 4 Dedication......Page 5 Contents......Page 6 Prologue: Never Get High on Your Own Supply......Page 8 PART 1: WHAT IS BEHAVIORAL ADDICTION AND WHERE DID IT COME FROM?......Page 15 1. The Rise of Behavioral Addiction......Page 16 2. The Addict in All of Us......Page 38 3. The Biology of Behavioral Addiction......Page 53 PART 2: THE INGREDIENTS OF BEHAVIORAL ADDICTION (OR, HOW TO ENGINEER AN ADDICTIVE EXPERIENCE)......Page 68 4. Goals......Page 69 5. Feedback......Page 88 6. Progress......Page 107 7. Escalation......Page 122 8. Cliffhangers......Page 139 9. Social Interaction......Page 155 PART 3: THE FUTURE OF BEHAVIORAL ADDICTION (AND SOME SOLUTIONS)......Page 169 10. Nipping Addictions at Birth......Page 170 11. Habits and Architecture......Page 187 12. Gamification......Page 209 Epilogue......Page 225 Acknowledgments......Page 228 Notes......Page 230 Index......Page 246