Collaborative Value Co-creation in the Platform Economy

Description

This book offers a service science perspective on platform orchestration and on collaborative consumption, providing an overview of research topics related to service dominant logic in multi-sided markets. The chapters give an international and multi-disciplinary overview of the current topics of digital service platforms from many angles. This overview helps in filling the gap between service science and recent research of the platform economy and paves the way for future service platform research. Open standards and distributed databases such as blockchain configurations increase the connectivity of business ecosystems as devices and systems exchange data with each other instead of through intermediaries. This exchange opens up opportunities for new value constellations, makes services globally scalable, and connects local service systems as integrated systems of systems. The book brings together established academics from a number of disciplines. This collaboration makes it possible to provide novel constructs and empirical results that help the reader to understand how value is co-created and orchestrated in the era of digital service platforms. In addition to theory building, practical implications for wider managerial and policy use are highlighted. The topics in this book are related to service platform technologies; organizational capabilities; and strategies and management in the contexts of retail, healthcare, and the public sector. A wide selection of case studies is used to demonstrate the implications of platforms for different service and economic contexts. Combining both theory and practice, this book is highly recommended for readers interested in the service and marketing point of view on the platform economy and for practitioners strategizing for scalable service platforms. Chapters 4 and 10 are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com. Front Matter ....Pages i-xii Service in the Platform Context: A Review of the State of the Art and Future Research (Xia Han, Veronica Martinez, Andy Neely)....Pages 1-27 Platform Ecosystem Orchestration for Efficiency, Development, and Innovation (Anssi Smedlund, Hoda Faghankhani, Heini Ikävalko, Petra Turkama)....Pages 29-40 Platform as a Social Contract: An Analytical Framework for Studying Social Dynamics in Online Platforms (Joni Salminen, Nicolas Gach, Valtteri Kaartemo)....Pages 41-64 Expanding the Platform: Smart Contracts as Boundary Resources (Kristian Lauslahti, Juri Mattila, Taneli Hukkinen, Timo Seppälä)....Pages 65-90 Digital Platforms for Restructuring the Public Sector (Antti Hautamäki, Kaisa Oksanen)....Pages 91-108 A Conceptual Platform for Understanding and Managing Complex Service Enterprises: Case Studies in the Transformation of Healthcare Delivery (William B. Rouse, Michael J. Pennock, Zhongyuan Yu, Kara M. Pepe)....Pages 109-131 Understanding Platform Transformations Through Routine Interactions (Lauri Paavola)....Pages 133-146 Creating the Foundation for a Functioning Internal Platform (Mikko Hänninen, Olli Rusanen, Lauri Paavola)....Pages 147-165 Applying the Extended Theory of Planned Behavior to Predict Collaborative Consumption Intentions (Arto Lindblom, Taru Lindblom)....Pages 167-182 Distributed Governance in Multi-sided Platforms: A Conceptual Framework from Case: Bitcoin (Juri Mattila, Timo Seppälä)....Pages 183-205 Value Creation from the Internet of Things in Heavy Machinery: A Middle Manager Perspective (Marko Sommarberg, Robin Gustafsson, Zeerim Cheung, Eero Aalto)....Pages 207-224 Customer Value in the Sharing Economy Platform: The Airbnb Case (Hong Ngoc Nguyen, Timo Rintamäki, Hannu Saarijärvi)....Pages 225-246 Back to the Future: A Revelation of Conventional Platform Preference of Digital Creative Ecosystem Entities in Bandung (Santi Novani, Cici Cintyawati, Lidia Mayangsari)....Pages 247-268