ENGLISH

101 Design Methods

By Kumar , Vijay

Book information

Publisher
Wiley
Year
2012
ISBN
9781118083468
Language
english
Format
PDF
Filesize
119 MB (124961697 bytes)
Edition
1st edition
Pages
336 pages\338
Time added
2020-07-26 19:24:52
Electronic books ; local;Electronic books;local

Description

The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.

Similar books