Building Your Online Store With WordPress and WooCommerce: Learn to Leverage the Critical Role E-commerce Plays in Today’s Competitive Marketplace
Book information
Description
Teaches you all about e-commerce and how to create your own online shop using WordPress and WooCommerce. Regardless of a business’s size, e-commerce helps level the playing field, increases a business’s exposure, allows companies to reach customers globally, and streamlines the fulfillment process. In the past, e-commerce websites were expensive, technically difficult, and time-consuming to create but not anymore. WordPress and WooCommerce together are a complete e-commerce solution that can be used to sell both physical and digital products online. You'll learn how to install WordPress and how to plan your e-commerce solution with WooCommerce as well as install, create, secure, test, and market a sample online store. Save time and money by planning your own e-commerce strategy without paying expensive consultants. Increase your brand and products’ or services’ exposure to your target customers, and increase sales by offering target customers the ability to purchase products online as well as reach potential customers globally. What You'll Learn • Plan an effective ecommerce strategy • Choose a payment merchant and which products or services to sell online • Secure your store and add products, descriptions, categories, images, and prices • Maintain and expand your online store with WooCommerce extensions Who This Book Is For Ideal for entrepreneurs and small business owners who know their products (physical or digital), but lack the technical background and skills to setup an online store to sell their products and services. Front Matter ....Pages i-xx Introduction to E-commerce (Lisa Sims)....Pages 1-12 Planning Your E-commerce Strategy (Lisa Sims)....Pages 13-22 Overview of WordPress (Lisa Sims)....Pages 23-38 WooCommerce for E-commerce (Lisa Sims)....Pages 39-56 E-commerce Themes (Lisa Sims)....Pages 57-75 Creating Your Online Store (Lisa Sims)....Pages 77-111 Securing Your Online Store (Lisa Sims)....Pages 113-131 Testing Your Online Store (Lisa Sims)....Pages 133-148 Marketing Your Online Store (Lisa Sims)....Pages 149-157 Maintaining Your Online Store (Lisa Sims)....Pages 159-171 Back Matter ....Pages 173-179
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