ENGLISH

New Directions in International Advertising Research (Advances in International Marketing)

By Charles R. Taylor

Book information

Publisher
JAI
Year
2002
ISBN
0762309504, 9780762309504
LCC
HF1009.5 .A39 vol. 12,HF5814 .A39 vol. 12
Open Library ID
OL3562646M
Language
english
Format
PDF
Filesize
13 MB (13396397 bytes)
Pages
264\264
Scanned
yes
Time added
2011-08-31 04:54:40

Description

This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising research as well as international advertising practitioners.

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