ENGLISH

The Macintosh Way

By Guy Kawasaki

Book information

Publisher
Scott Foresman Trade
Year
1989
ISBN
0673461750, 9780673461759
LCC
HD9696.C64 A865 1990
Open Library ID
OL2191529M
Language
english
Format
PDF
Filesize
10 MB (10830622 bytes)
Pages
218\218
Time added
2011-06-04 13:46:07

Description

The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, founder and president of Be, Inc. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.

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