The Professional Product Owner: Leveraging Scrum as a Competitive Advantage

Description

Product ownership is an utterly crucial role in most businesses. Scrum recognizes this -- but unfortunately, many companies, agile resources, and training curricula focus primarily on the mechanics of product ownership. Mechanics are important, but only as a means to an end: value.   The Professional Product Owner will help product owners and their organizations refocus on value as the primary objective. The authors offer detailed practices for identifying where value can be found, measuring it, and maximizing it throughout the entire product lifecycle. Drawing on their combined 40+ years of experience in using agile and Scrum in product delivery, the authors show how to go beyond merely writing requirements and managing product backlogs, to take accountability and drive the process from vision to value. Cover Page Title Page Copyright Page Dedication Contents About This E-Book Foreword Introduction Acknowledgments About the Authors PART I Strategy Chapter 1 Agile Product Management Quiz Product Mindset versus Project Mindset What Is Product Management? The Product Management Vacuum and the Three Vs Vision Value Validation Product Management and Scrum The Product Owner Defining a Product Quiz Review Chapter 2 Vision Quiz Business Modeling Business Model Canvas Product Vision Focused Practical versus Emotional Pervasive Visioning with Scrum Technical Strategy Quiz Review Chapter 3 Value Quiz Value Defined Delivering Value Value Metrics Evidence-Based Management Current Value Time to Market Ability to Innovate Tracking Metrics Where Your Money Goes Negative Value Visible Invisible Value Neutrality Perversion of Metrics Quiz Review Chapter 4 Validation Quiz Stakeholder Feedback Marketplace Feedback Minimum Viable Product Minimum Viable Product through Kano MVP Patterns Promotional MVP Mining MVP Landing Page MVP Wizard of Oz MVP Single-Feature MVP Pivot or Persevere Quiz Review PART II Scrum Chapter 5 Empiricism Quiz It’s a Complex Problem Certainty Quiz Visualizing Complexity Cynefin Obvious Complicated Complex Chaos Putting It All Together Types of Complexity Managing Risk Quiz Review Chapter 6 Scrum Quiz Why a Framework? The Pillars of Scrum Transparency Inspection Adaptation Scrum Roles Product Owner Development Team Scrum Master Others Scrum Artifacts Product Backlog Sprint Backlog Increment Others Scrum Events Sprint Sprint Planning Daily Scrum Sprint Review Sprint Retrospective Other Iterative and Incremental Agile Manifesto for Software Development Quiz Review PART III Tactics Chapter 7 Product Backlog Management Quiz What Is a Requirement? Product Backlog User Stories Nonfunctional Requirements Epics Acceptance Criteria Spikes Product Backlog Ordering Measuring Value, Risk, and Size “Done” Definition of “Done” Example Definition of “Done” “Ready” Is a Mindset Getting to Ready Lean Requirements Management Story Mapping Steps to Creating a Story Map Explore the Story Map Story Maps and Product Backlogs The Past and the Future Impact Mapping Success Criteria Specification by Example Quiz Review Chapter 8 Release Management Quiz Reasons to Release Release Strategy Major Releases Minor Releases Functional Releases Estimation and Velocity Managing Multiple Teams Scaling Products One Product, One Development Team Several Products, One Development Team Several Products, Several Development Teams One Product, Several Development Teams The Nexus Framework Reporting Forecasting Basics Forecasting Across Multiple Products Percentage of Completion Monte Carlo Simulation Which Color Is Your Velocity? Budgeting Governance and Compliance Kickoff Quality Definitions Types of Quality Keeping Quality Quiz Review Chapter 9 The Professional Product Owner Understanding Product Owner Success The Receiving Product Owner The Initiating Product Owner You Skills and Traits Measuring Success Index Credits