ENGLISH

Competitive Innovation Management (Macmillan Business)

Book information

Publisher
Palgrave Macmillan
Year
1999
ISBN
0333800524, 9780333800522
Open Library ID
OL19224940M
Language
english
Format
PDF
Filesize
15 MB (16242237 bytes)
Pages
317\317
Orientation
yes
Scanned
no
Time added
2012-02-04 16:00:00

Description

This book answers the question of how to improve the innovation performance of large companies. It discusses how a wide range of management systems and practices impact innovation performance. Having observed a number of management teams that were trying to improve innovation performance, the author describes the most effective ways to do this. He looks at what management systems to change first, how to change them, and who to involve in the process. Finally, he discusses how the ideal innovation system differs across industries and how managers should take industry differences into account as they work to improve their innovation systems.

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