Okinawa Under Occupation: McDonaldization and Resistance to Neoliberal Propaganda

Description

This book examines classical and modern interpretations of education in the context of contemporary Okinawa as a site of neoliberal military-industrial development. Considering how media educate consumers to accept the plans and policies of the powerful, it questions current concepts of development and the ideology that informs national security policies. The book closely examines the signs, symbols, and rhetorical manipulations of language used in media to rationalize and justify a kind of development, which is the destruction of the environment in Henoko. Through careful analysis of public relations literature and public discourse, it challenges the presupposition that Okinawa is the Keystone of the Pacific and necessarily the only location in Japan to host U.S. military presence. Forced to co-operate in America’s military hegemony and global war-fighting action, Okinawa is at the very center of the growing tension between Beijing and Washington and its clients in Tokyo and Seoul. The book represents a case study of the discourse used in society to wield control over this larger project, which is a more developed and militarized Okinawa . Considering how history is given shape through external power structures and discourse practices that seek control over both historical and contemporary narratives, it reveals how public attitudes and perceptions are shaped through educational policies and media. Front Matter ....Pages i-xxv Introduction (Miyume Tanji, Daniel Broudy)....Pages 1-9 Front Matter ....Pages 11-11 Critical Discourse Analysis of Public Relations (Miyume Tanji, Daniel Broudy)....Pages 13-29 Why McDonaldization in Okinawa? Social Relations of Production in the Neoliberal Playground (Miyume Tanji, Daniel Broudy)....Pages 31-52 Processes of Conditioning: Propaganda in Education and Media Systems (Miyume Tanji, Daniel Broudy)....Pages 53-74 Rationalizing Processes of Unnatural Selection (Miyume Tanji, Daniel Broudy)....Pages 75-96 Front Matter ....Pages 97-97 McDonaldizing as a Force for Militarizing Okinawan Society (Miyume Tanji, Daniel Broudy)....Pages 99-116 Predictability as a Means of Manufacturing Consent (Miyume Tanji, Daniel Broudy)....Pages 117-130 Communication and Control Over ‘Unstable’ Actors (Miyume Tanji, Daniel Broudy)....Pages 131-156 Calculability as a Quantifier of Future Profits Added to the Present (Miyume Tanji, Daniel Broudy)....Pages 157-174 Front Matter ....Pages 175-175 Political Economy and Identity of “All Okinawa” Resistance (Miyume Tanji, Daniel Broudy)....Pages 177-207 Time as a Defense of the Environment: A Fight Against McDonaldized Forms of Progress (Miyume Tanji, Daniel Broudy)....Pages 209-221 Conclusion (Miyume Tanji, Daniel Broudy)....Pages 223-230 Back Matter ....Pages 231-242