Scaling Your Startup: Mastering the Four Stages from Idea to $10 Billion

Description

Know how your company can accelerate growth by not only tapping into new growth vectors, but also by adapting its organization, culture, and processes. To oversee growth from an idea to a company with billions in revenue, CEOs must reinvent many aspects of their company in anticipation of it reaching ever-higher revenues. Author Peter Cohan takes you through the four stages of scaling: winning the first customers, building a scalable business model, sprinting to liquidity, and running the marathon. What You'll LearnDiscover how founders keep their CEO positions by managing the organizational change needed to reach the next stage of scalingRead case studies that illustrate how CEOs craft growth strategies, raise capital, create culture, build their organizations, set goals, and manage processes to achieve themDiscover principles of successful scaling through comparisons of successful and less successful companies Use the Scaling Quotient to assess your startup's readiness to growFollow a road map for turning your idea into a company that can change the world Who This Book Is For Entrepreneurs, aspiring CEOs, capital providers, and all other key stakeholders Front Matter ....Pages i-xv Front Matter ....Pages 1-1 Introduction (Peter S. Cohan)....Pages 3-19 Creating Growth Trajectories (Peter S. Cohan)....Pages 21-52 Raising Capital (Peter S. Cohan)....Pages 53-87 Sustaining Culture (Peter S. Cohan)....Pages 89-121 Redefining Job Functions (Peter S. Cohan)....Pages 123-152 Hiring, Promoting, and Letting People Go (Peter S. Cohan)....Pages 153-178 Holding People Accountable (Peter S. Cohan)....Pages 179-200 Coordinating Processes (Peter S. Cohan)....Pages 201-228 Front Matter ....Pages 229-229 What’s Next? (Peter S. Cohan)....Pages 231-241 Back Matter ....Pages 243-273