ENGLISH

Content Chemistry: The Illustrated Handbook for Content Marketing

By Andy Crestodina

Book information

Publisher
Orbit Media Studios
Year
2018
ISBN
9780988336490, 9781732046504, 9781732046511
Language
english
Format
PDF
Filesize
20 MB (20716013 bytes)
Edition
Fifth
Pages
514\514
Topic
Business Marketing
Time added
2023-09-28 19:43:26
Content Marketing,Marketing,Content Strategy,SEO,E

Description

This edition has been updated to reflect new technology and marketing trends. The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun.

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