ENGLISH

Tales from under the rim: the marketing of Tim Hortons

By Ron , Buist

Book information

Publisher
Goose Lane Editions
Year
2011
ISBN
9780864926609, 8420113387, 086492660X
Language
english
Format
EPUB
Filesize
2 MB (2458917 bytes)
Pages
218 s\0
Time added
2020-07-26 19:24:52
Tim Hortons;Canada;Fast food;Markedsføring;Markeds

Description

Tales from Under the Rim chronicles the rise of Tim Hortons, from its humble beginnings to a national institution. The recipe was simple: it took "one hockey player, one favourite barber shop, one former drummer, and one police officer" plus "the luck hard work brings" to transform a once unknown donut shop into one of Canada's leading franchise operations. In this bestselling business memoir, Ron Buist shows how Tim Hortons became a second home to millions of Canadians. It includes the grass-roots marketing strategy that defined the early years, the Tim Hortons habit of listening to customers, and the whole story of Roll Up the Rim to Win, the no-frills contest that has become a defining feature of Canadian life.

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