ENGLISH

The Four Pillars of Politics: Why Some Candidates Don't Win and Others Can't Lead

By James T. Kitchens , Larry Powell

Book information

Publisher
Lexington Books
Year
2015
ISBN
1498507220, 9781498507226
Language
english
Format
PDF
Filesize
864 kB (884596 bytes)
Series
Lexington Studies in Political Communication
Pages
122\123
Scanned
yes
Time added
2016-01-27 00:32:33
Communication Words Language Grammar Reference Med

Description

The Four Pillars of Politics provides a uniform foundation for evaluating political campaign strategies. The four pillars identified in this book—fear, national narcissism, consumerism, and religion—serve as attitudinal anchors that American voters use in making their voting decisions. The dominant pillar may change from election to election, leading to situations in which a candidate who wins in one election may be defeated four years later. Kitchens and Powell examine how political communication is understood by combining these four pillars with the related matrix of attitudes, beliefs, and values that are integral components of the American culture. The Four Pillars of Politics will appeal to scholars of political science, communication studies, and journalism.

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