A toast to bargain wines: how innovators, iconoclasts, and winemaking revolutionaries are changing the way the world drinks

Description

THE ACCLAIMED AUTHOR OF JUDGMENT OF PARIS EXPLORES THE THRIVING BUSINESS OF BARGAIN WINES AND OFFERS HIS RECOMMENDATIONS FOR THE BEST VALUES. Is inexpensive wine any good' Award-winning author George M. Taber shows that it is, examining the paths to success of the world's best-selling bargain brands. Taber helps readers learn to trust their taste and make informed decisions when confronting wine lists, and reveals how innovators are turning the old vin ordinaire into something extraordinaire. A Toast to Bargain Wines is an accessible mix of history, business, and reference, and includes a two-part guide to the world's best buys: George's ten favorite bargains of every varietal (plus two splurges in each category), then ten value brands from twelve regions around the world. Casual wine drinkers and connoisseurs alike will benefit from this insider's guide to finding and enjoying good wine'at a great price.;Intro; Back Cover; Author Bio; Title Page; Copyright Page; Dedication; Contents; Introduction; Part One: A Global Business in Turmoil; Chapter One: Embarrassing Moments in Wine History; Chapter Two: Booms, Busts, and Bargains; Part Two: The Iconoclasts; Chapter Three: Unraveling the Mysteries of Taste; Chapter Four: Are Gold Medals Worth Anything?; Chapter Five: Thinking Outside the Bottle; Chapter Six: Gatekeepers Old and New; Part Three: Wine Revolutionaries; Chapter Seven: The Rebel from San Joaquin Valley; Chapter Eight: John Casella Grabs the World by the [yellow tail]