ENGLISH

Building a StoryBrand Clarify Your Message So Customers Will Listen

By Donald Miller

Book information

Publisher
HarperCollins Leadership
Year
2017
ISBN
9780718033330, 9781400201839, 2017937432, 9780718033323
Language
english
Format
PDF
Filesize
5 MB (5298933 bytes)
Pages
\199
Time added
2020-04-07 08:39:19

Description

Contents Introduction SECTION 1: WHY MOST MARKETING IS A MONEY PIT 1.     The Key to Being Seen, Heard, and Understood 2.     The Secret Weapon That Will Grow Your Business 3.     The Simple SB7 Framework SECTION 2: BUILDING YOUR STORYBRAND 4.     A Character 5.     Has a Problem 6.     And Meets a Guide 7.     Who Gives Them a Plan 8.     And Calls Them to Action 9.     That Helps Them Avoid Failure 10.   And Ends in a Success 11.   People Want Your Brand to Participate in Their Transformation SECTION 3: IMPLEMENTING YOUR STORYBRAND BRANDSCRIPT 12.   Building a Better Website 13.   Using StoryBrand to Transform Company Culture The StoryBrand Marketing Roadmap Afterword Acknowledgments Praise for the StoryBrand Framework StoryBrand Resources Notes

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