ENGLISH

Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia

By Martin Roll (auth.)

Book information

Publisher
Palgrave Macmillan UK
Year
2015
ISBN
978-1-349-67574-6, 978-1-137-35917-9
DOI
10.1057/9781137359179
Language
english
Format
PDF
Filesize
2 MB (2366191 bytes)
Pages
\356
Time added
2016-03-14 21:35:01
Business Strategy/Leadership; Marketing; Internati

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