ENGLISH

Strategic management in tourism

By L. (Eds.) , Moutinho

Book information

Publisher
CABI
Year
1999
ISBN
085199282X, 978-1-84593-588-7
DOI
10.1079/9780851992822.0000
Language
english
Format
PDF
Filesize
2 MB (2150250 bytes)
Pages
326\326
Time added
2016-01-24 03:00:00
(New March 2000) EE130 - SupplyDemand and PricesRecreation and Tourism EconomicsUU700 - Tourism and Travel EE119 - Leisure

Description

This book contains coverage and analytical discussion of key areas of contemporary tourism management: evaluation of the most important global trends in tourism, analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism. It covers tourism marketing issues and other areas of functional management as well as strategic planning and tourism. The book is structured in four parts: the tourism environment (2 chapters); tourism marketing management (3 chapters); functional management in tourism (4 chapters) and strategic planning in tourism (4 chapters). Available In Print

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