ENGLISH

Marketing 6.0 : The Future is Immersive

By Philip Kotler; Hermawan Kartajaya; Iwan Setiawan

Book information

Year
2023
ISBN
9781119835370, 9781119835219, 9781119835387
Language
english
Format
EPUB
Filesize
22 MB (23567846 bytes)
Pages
\0
Time added
2024-09-04 00:10:34

Description

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about: The building blocks of metamarketing Generation Z and Generation Alpha and the technologies they use daily How to tap into metaverses and extended reality The potential obstacles and solutions for creating a more interactive and immersive experience. Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies...

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