ENGLISH

Elasticity in Healthcare Communication: A Cross-Cultural Perspective

By Grace Qiao Zhang , Ming-Yu Tseng

Book information

Publisher
Cambridge University Press
Year
2022
ISBN
1108842399, 9781108842396
Language
english
Format
PDF
Filesize
5 MB (4958440 bytes)
Pages
283\284
Time added
2022-08-14 10:36:49

Description

Elastic language is a phenomenon in linguistics that refers to how we stretch the meanings of words, depending on the context in which they are used – for example many, about 20, perhaps, could be. This study looks specifically at elastic language in the fields of medicine and healthcare, showing how it is used to serve both the patient's and the professional's needs. It explores the pragmatics and metapragmatics of elasticity in the delivery of online medical information as a way of avoiding miscommunication. Based on data from Chinese and English sources, it takes a cross-cultural perspective, to present an account of harmony and disharmony between professional medical websites and their users. Adding exciting new dimensions to the fields of health communication and pragmatics, it is essential reading for scholars and advanced students in semantics, pragmatics, discourse analysis and interactional linguistics, as well as professionals involved in healthcare and communication.

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