Sustainability by Design: A Subversive Strategy for Transforming Our Consumer Culture
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The developed world, increasingly aware of inconvenient truths” about global warming and sustainability, is turning its attention to possible remedieseco-efficiency, sustainable development, and corporate social responsibility, among others. But such measures are mere Band-Aids, and they may actually do more harm than good, says John Ehrenfeld, a pioneer in the field of industrial ecology. In this deeply considered book, Ehrenfeld challenges conventional understandings of solving” environmental problems and offers a radically new set of strategies to attain sustainability. The book is founded upon this new definition: sustainability is the possibility that humans and other life will flourish on Earth forever. There are obstacles to this hopeful vision, however, and overcoming them will require us to transform our behavior, both individually and collectively. Ehrenfeld identifies problematic cultural attributessuch as the unending consumption that characterizes modern lifeand outlines practical steps toward developing sustainability as a mindset. By focusing on the being” mode of human existence rather than on the unsustainable having” mode we cling to now, he asserts, a sustainable world is within our reach. Contents List of Illustrations List of Tables Foreword Preface Acknowledgments Chapter 1. Is the Sky Falling, and, If So, Does Anyone Care? Chapter 2. Solving the Wrong Problem: How Good Habits Turn Bad Chapter 3. Uncovering the Roots of Unsustainability Chapter 4. Consumption: A Symptom of Addiction Chapter 5. A Radical Notion of Sustainability Chapter 6. The Tao of Sustainability Chapter 7. Change, Transformation, and Design Chapter 8. Culture Change: Locating the Levers of Transformation Chapter 9. A New Story for Nature Chapter 10. The Importance of Being . . . Chapter 11. Consumption and Need Chapter 12. To Care Is Human Chapter 13. Creating Possibility with Products Chapter 14. Presencing by Design Chapter 15. Creating Possibility Through Institutional Design Chapter 16. Implementing Adaptive Governance Chapter 17. The Special Role of Business Chapter 18. Epilogue Notes Bibliography Index
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