ENGLISH

Bigwig Briefs: Guerrilla Marketing - The Best of Guerrilla Marketing & Marketing on a Shoestring Budget

By Aspatore Books Staff , Jay Levinson , Bigwig Briefs Staff , BigwigBriefs.com

Book information

Publisher
Aspatore Books
Year
2001
ISBN
1-58762-067-7
Open Library ID
OL8825064M
Language
english
Format
PDF
Filesize
379 kB (388072 bytes)
Pages
107\107
Topic
Jurisprudence Law
Library
linked by Irbis
Time added
2010-01-11 02:35:34

Description

Best selling author Jay Levinson shares the now world famous principles behind guerrilla marketing, in the first ever "brief" written on the subject. Items discussed include the Principles Behind Guerrilla Marketing, What Makes a Guerrilla, Attacking the Market, Everyone Is a Marketer, Media Matters, Technology and the Guerrilla Marketer, and Dollars and Sense. A must have for any big time marketing executive, small business owner, entrepreneur, marketer, advertiser, or any one interested in the amazing, proven power of guerrilla marketing.

Similar books