ENGLISH

REMOTE USABILITY TESTING: actionable insights in user behavior across geographies and time zones

By De Bleecker , Inge. Okoroji Rebecca

Book information

Publisher
Packt Publishing Limited
Year
2018
ISBN
9781788999045, 9781787120556, 9781788626699, 1788999045
Language
english
Format
EPUB
Filesize
3 MB (3310812 bytes)
Pages
\0
Time added
2020-07-26 19:24:52

Description

Gain actionable insights from qualitative remote studies to improve user experience Key Features Understand the different usability testing methodologies and their strengths and weaknessesMaster the execution of remote studiesLearn how to analyze and present study results Book Description Usability testing is a subdiscipline of User Experience. Its goal is to ensure that a given product is easy to use and the user's experience with the product is intuitive and satisfying. Usability studies are conducted with study participants who are representative of the target users to gather feedback on a user interface. The feedback is then used to refine and improve the user interface. Remote studies involve fewer logistics, allow participation regardless of location and are quicker and cheaper to execute compared to in person studies, while delivering valuable insights. The users are not inhibited by being in a new environment under observation;... Table of ContentsWhy Everyone Should Run Remote Usability StudiesWhat Not to Forget When Planning Your StudyHow to Effectively Recruit ParticipantsRunning a Remote Moderated StudyRunning a Remote Unmoderated Study with User VideosRunning a Remote Unmoderated Study with a SurveyRunning a Remote Unmoderated Study with a Hybrid ApproachWhat to Consider When Analyzing and Presenting the Study ResultsThanks! And what now?

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