ENGLISH

TV Commercials: How to Make Them: or, How Big is the Boat?

By Ivan Cury

Book information

Year
2004
ISBN
9780240805924, 9781423707998, 0240805925
Open Library ID
OL3433407M
Language
english
Format
PDF
Filesize
2 MB (2277381 bytes)
Pages
256\253
Time added
2011-06-04 13:46:07

Description

Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs. * Learn to make more effective commercials on any budget* A comprehensive guide to production techniques for making commercials* Explains dynamics between client, agency, and producer

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