ENGLISH

Doomed to Internationalization and Modernization of Corporate Culture: The Russian Experience of German Firms

By Ghenadie Anghel (auth.)

Book information

Publisher
Gabler Verlag
Year
2012
ISBN
978-3-8349-3497-0, 978-3-8349-3498-7
DOI
10.1007/978-3-8349-3498-7
Language
english
Format
PDF
Filesize
2 MB (1763974 bytes)
Edition
1
Pages
261\274
Orientation
yes
Scanned
yes
Time added
2013-10-27 02:50:01
Business Strategy/Leadership

Description

What kind of corporate- and intercultural problems do German companies encounter on the path towards globally operating enterprises? To what extent should they hold on to, adjust or abandon their long-established values and practices in a new business environment? What must they particularly expect while expanding into the Russian market? Ghenadie Anghel delivers answers to these questions on the basis of revealing interviews with general directors and senior executives of 27 Russian subsidiaries of large DAX-listed companies as well as medium-sized hidden champions.

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