ENGLISH

Customer bonding

By Richard Cross , Janet Smith

Book information

Publisher
NTC Business Books
Year
1995
ISBN
0844233188, 9780844233185
LCC
HF5415.5 .C8 1995
Google Books ID
92B_QgAACAAJ
Open Library ID
OL1087508M
Language
english
Format
EPUB
Filesize
3 MB (3368937 bytes)
Pages
\0
Time added
2011-08-31 04:54:40

Description

A unique approach to creating lasting customer relationships beginning with awareness-building, this book explains how to build progressively stronger bonds--through reward systems, lifestyle involvement, value sharing, and empowerment networks. Dozens of case studies and real-life examples demontrate how successful organizations have used customer bonding to improve loyalty.

Similar books