ENGLISH

Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients

By Jay Conrad Levinson , Michael W. McLaughlin

Book information

Publisher
Wiley
Year
2004
ISBN
9780471618737, 047161873X
Open Library ID
OL7619404M
Language
english
Format
PDF
Filesize
2 MB (2134079 bytes)
Edition
1
Pages
306\306
Topic
Business Management
Time added
2010-02-18 13:16:04
Менеджмент;Менеджмент-консалтинг

Description

While this book is a number of years old, it still has many of the basic principles that continue to apply today. Regardless if you are a new consultant or a seasoned veteran the book provides good solid insight or reminders of what is important. As an independent consultant you tend to forget you have to sell and market your services all the time, otherwise you will end up without any clients. This book does a good job of reminding you, that you are only as successful as your last contract!

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