ENGLISH

Google's PageRank and Beyond: The Science of Search Engine Rankings

By Amy N. Langville; Carl D. Meyer

Book information

Publisher
Princeton University Press
Year
2011
ISBN
9781400830329
DOI
10.1515/9781400830329
Language
english
Format
PDF
Filesize
2 MB (2156511 bytes)
Edition
Course Book
Pages
240\234
Library
degruyter.com
Time added
2023-08-24 15:28:49

Description

Why doesn't your home page appear on the first page of search results, even when you query your own name? How do other web pages always appear at the top? What creates these powerful rankings? And how? The first book ever about the science of web page rankings, Google's PageRank and Beyond supplies the answers to these and other questions and more. The book serves two very different audiences: the curious science reader and the technical computational reader. The chapters build in mathematical sophistication, so that the first five are accessible to the general academic reader. While other chapters are much more mathematical in nature, each one contains something for both audiences. For example, the authors include entertaining asides such as how search engines make money and how the Great Firewall of China influences research. The book includes an extensive background chapter designed to help readers learn more about the mathematics of search engines, and it contains several MATLAB codes and links to sample web data sets. The philosophy throughout is to encourage readers to experiment with the ideas and algorithms in the text. Any business seriously interested in improving its rankings in the major search engines can benefit from the clear examples, sample code, and list of resources provided. Many illustrative examples and entertaining asides MATLAB code Accessible and informal style Complete and self-contained section for mathematics review

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