Technology ventures : from idea to enterprise

Description

Cover......Page 1 Title......Page 2 Copyright......Page 3 Contents......Page 8 Foreword......Page 12 Preface......Page 14 PART I: VENTURE OPPORTUNITY AND STRATEGY......Page 24 Chapter 1 The Role and Promise of Entrepreneurship......Page 26 1.1 Entrepreneurship in Context......Page 27 1.2 Economics and the Firm......Page 30 1.3 Creative Destruction......Page 35 1.4 Innovation and Technology......Page 37 1.5 The Technology Entrepreneur......Page 39 1.7 Summary......Page 44 Chapter 2 Opportunities......Page 48 2.1 Types of Opportunities......Page 49 2.2 Market Engagement and Design Thinking......Page 54 2.3 Types and Sources of Innovation......Page 58 2.4 Trends and Convergence......Page 61 2.5 Opportunity Evaluation......Page 63 2.6 Spotlight on Solazyme......Page 69 2.7 Summary......Page 70 Chapter 3 Vision and the Business Model......Page 74 3.1 The Vision......Page 75 3.2 The Mission Statement......Page 77 3.3 The Value Proposition......Page 78 3.4 The Business Model......Page 82 3.5 Business Model Innovation in Challenging Markets......Page 86 3.7 Summary......Page 88 Chapter 4 Competitive Strategy......Page 90 4.1 Venture Strategy......Page 91 4.2 Core Competencies......Page 94 4.3 The Industry and Context for a Firm......Page 95 4.4 SWOT Analysis......Page 99 4.5 Barriers to Entry......Page 100 4.6 Achieving a Sustainable Competitive Advantage......Page 102 4.7 Alliances......Page 107 4.8 Matching Tactics to Markets......Page 111 4.9 The Socially Responsible Firm......Page 114 4.11 Summary......Page 118 Chapter 5 Innovation Strategies......Page 122 5.1 First Movers versus Followers......Page 123 5.2 Imitation......Page 129 5.3 Technology and Innovation Strategy......Page 130 5.4 New Technology Ventures......Page 134 5.6 Summary......Page 138 PART II: CONCEPT DEVELOPMENT AND VENTURE FORMATION......Page 142 Chapter 6 The Business Story and Plan......Page 144 6.1 Creating a New Business......Page 145 6.2 The Concept Summary and Story......Page 146 6.3 The Business Plan......Page 150 6.4 The Elevator Pitch......Page 154 6.5 An Annotated Table of Contents......Page 155 6.6 Spotlight on Amazon......Page 158 6.7 Summary......Page 159 Chapter 7 Risk and Return......Page 162 7.1 Risk and Uncertainty......Page 163 7.2 Scale and Scope......Page 171 7.3 Network Effects and Increasing Returns......Page 175 7.5 Managing Risk......Page 180 7.7 Summary......Page 182 Chapter 8 Creativity and Product Development......Page 186 8.1 Creativity and Invention......Page 187 8.2 Product Design and Development......Page 192 8.3 Product Prototypes......Page 197 8.4 Scenarios......Page 200 8.5 Spotlight on Teva Pharmaceuticals......Page 201 8.6 Summary......Page 203 Chapter 9 Marketing and Sales......Page 206 9.1 Marketing......Page 207 9.2 Marketing Objectives and Customer Target Segments......Page 208 9.3 Product and Offering Description......Page 210 9.4 Brand Equity......Page 212 9.5 Marketing Mix......Page 213 9.6 Social Media and Marketing Analytics......Page 218 9.7 Customer Relationship Management......Page 220 9.8 Diffusion of Technology and Innovations......Page 223 9.9 Crossing the Chasm......Page 225 9.10 Personal Selling and the Sales Force......Page 229 9.11 Spotlight on DirecTV......Page 231 9.12 Summary......Page 232 Chapter 10 Types of Ventures......Page 236 10.1 Legal Form of the Firm......Page 237 10.2 Independent versus Corporate Ventures......Page 240 10.3 Nonprofit and Social Ventures......Page 242 10.4 Corporate New Ventures......Page 245 10.5 The Innovator's Dilemma......Page 250 10.6 Incentives for Corporate Entrepreneurs......Page 252 10.7 Building and Managing Corporate Ventures......Page 253 10.9 Summary......Page 260 PART III: INTELLECTUAL PROPERTY, ORGANIZATIONS, AND OPERATIONS......Page 264 Chapter 11 Intellectual Property......Page 266 11.1 Protecting Intellectual Property......Page 267 11.2 Trade Secrets......Page 268 11.3 Patents......Page 269 11.4 Trademarks and Naming the Venture......Page 272 11.6 Licensing and University Technology Transfer......Page 274 11.8 Summary......Page 276 Chapter 12 The New Enterprise Organization......Page 280 12.1 The New Venture Team......Page 281 12.2 Organizational Design......Page 285 12.3 Leadership......Page 288 12.4 Management......Page 292 12.5 Recruiting and Retention......Page 294 12.6 Organizational Culture and Social Capital......Page 297 12.7 Managing Knowledge Assets......Page 302 12.8 Learning Organizations......Page 304 12.10 Summary......Page 309 Chapter 13 Acquiring and Organizing Resources......Page 312 13.1 Acquiring Resources and Capabilities......Page 313 13.2 Influence and Persuasion......Page 315 13.3 Location and Cluster Dynamics......Page 317 13.4 Vertical Integration and Outsourcing......Page 320 13.5 Innovation and Virtual Organizations......Page 323 13.6 Acquiring Technology and Knowledge......Page 324 13.7 Spotlight on Netflix......Page 326 13.8 Summary......Page 327 Chapter 14 Management of Operations......Page 330 14.1 The Value Chain......Page 331 14.2 Processes and Operations Management......Page 334 14.3 The Value Web......Page 339 14.4 The Internet and Operations......Page 343 14.5 Strategic Control and Operations......Page 345 14.7 Summary......Page 348 Chapter 15 Acquisitions and Global Expansion......Page 352 15.1 Acquisitions and the Quest for Synergy......Page 353 15.2 Acquisitions as a Growth Strategy......Page 355 15.3 Global Business......Page 359 15.5 Summary......Page 366 PART IV: FINANCING AND LEADING THE ENTERPRISE......Page 370 Chapter 16 Profit and Harvest......Page 372 16.1 The Revenue Model......Page 373 16.2 The Cost Model......Page 374 16.3 The Profit Model......Page 375 16.4 Managing Revenue Growth......Page 379 16.5 The Harvest Plan......Page 386 16.6 Exit and Failure......Page 389 16.7 Spotlight on Baidu......Page 390 16.8 Summary......Page 391 Chapter 17 The Financial Plan......Page 394 17.1 Building a Financial Plan......Page 395 17.2 Sales Projections......Page 397 17.5 Cash Flow Statement......Page 398 17.6 Balance Sheet......Page 401 17.7 Results for a Pessimistic Growth Rate......Page 404 17.8 Breakeven Analysis......Page 407 17.9 Measures of Profitability......Page 412 17.10 Spotlight on SolarCity......Page 413 17.11 Summary......Page 414 Chapter 18 Sources of Capital......Page 418 18.1 Financing the New Venture......Page 419 18.2 Venture Investments as Real Options......Page 421 18.3 Sources and Types of Capital......Page 424 18.4 Bootstrapping and Crowdsourcing......Page 427 18.5 Debt Financing and Grants......Page 430 18.6 Angels......Page 431 18.7 Venture Capital......Page 433 18.8 Corporate Venture Capital......Page 438 18.9 Valuation......Page 440 18.10 Initial Public Offering......Page 444 18.12 Summary......Page 458 Chapter 19 Deal Presentations and Negotiations......Page 462 19.1 The Presentation......Page 463 19.2 Critical Issues......Page 465 19.3 Negotiations and Relationships......Page 467 19.4 Term Sheets......Page 469 19.6 Summary......Page 470 Chapter 20 Leading Ventures to Success......Page 474 20.1 Execution......Page 475 20.2 Stages of an Enterprise......Page 478 20.3 The Adaptive Enterprise......Page 485 20.4 Ethics......Page 489 20.5 Spotlight on Intuitive Surgical......Page 492 20.6 Summary......Page 493 References......Page 496 Appendices......Page 516 Calcula Technologies......Page 517 B. Cases......Page 520 Method: Entrepreneurial Innovation, Health, Environment, and Sustainable Business Design......Page 521 Method Products: Sustainability Innovation As Entrepreneurial Strategy......Page 528 Biodiesel Incorporated......Page 541 Yahoo!......Page 545 Barbara's Options......Page 561 Artemis Images......Page 565 Sirtris Pharmaceuticals: Living Healthier, Longer (Abridged)......Page 586 Cooliris: Building An A+ Team......Page 598 C......Page 604 D......Page 605 F......Page 606 L......Page 607 N......Page 608 P......Page 609 S......Page 610 T......Page 611 W......Page 612 B......Page 613 C......Page 614 D......Page 615 F......Page 616 I......Page 617 L......Page 618 N......Page 619 P......Page 620 S......Page 621 T......Page 622 W......Page 623 Z......Page 624