ENGLISH

Getting Price Right: The Behavioral Economics of Profitable Pricing

By Gerald Smith

Book information

Publisher
Columbia University Press
Year
2021
ISBN
9780231549073
DOI
10.7312/smit19070
Language
english
Format
PDF
Filesize
10 MB (10845181 bytes)
Pages
\350
Library
degruyter.com
Time added
2023-08-22 20:35:58

Description

Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes—one’s pricing orientation—results in a better long-term pricing strategy.

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