ENGLISH

Media Analysis Techniques

By Arthur Asa Berger

Book information

Publisher
Sage Pubns
Year
1991
ISBN
080394361X, 9780803943612
Language
english
Format
PDF
Filesize
9 MB (9257444 bytes)
Edition
Revised, Subsequent
Pages
160\164
Time added
2020-11-16 11:43:29

Description

In Media Analysis Techniques, the author offers clear, concise explanations of the four basic perspectives - Marxist, psychoanalytic, semiological and sociological - that can be usefully applied to the critical analysis of texts. Each approach is presented with enough detail to allow students to conduct their own analyses of various popular media and other texts.

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