ENGLISH

Type Rules: The Designer's Guide to Professional Typography, 4th Edition

By Strizver , Ilene

Book information

Publisher
John Wiley and Sons
Year
2014
ISBN
978-1-118-74869-5, 1118748697, 978-1-118-75866-3, 1118758668, 1118454057, 978-1-118-45405-3, 18923-978-1-1, 0-88179-132-6
Language
english
Format
EPUB
Filesize
24 MB (25309996 bytes)
Edition
Fourth edition
Pages
320\0
Time added
2017-08-15 11:00:00
Type and type-founding.;Graphic design (Typography

Description

Type Rules!, Fourth Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, and how to design a typeface, as well as how to fully harness the power of major design packages including the Adobe Creative Suite.Includes video clips showing examples of projects discussed in Chapter 11- Type on the Web and Chapter 12- Type in Motion Content: Title page Copyright page Dedication Acknowledgements Preface Introduction Chapter One: A Brief History of Type Sounds to Symbols Gutenberg and Movable Type The Industrial Revolution and the Mechanization of Type Photocomposition Into the Digital Age Exercise Chapter Two: From Metal to MAC What is a Font? Font Formats Hinting Font Management Utilities Exercise Chapter Three: What Makes a Typeface Look the Way it Does? Parts of a Character Type Categories Exercise Chapter Four: Selecting the Right Type for the Job Factors to Consider What Makes a Good Typeface? Text vs. DisplayType Super Families and Systems Script, Calligraphic, and Handwriting Fonts When the Best Font for the Job isn't a font Typographic Illustration Mixing it up Dos and Don'ts Exercise Chapter Five: Formatting your Type Type Size Line Length Line Spacing (Leading) Alignment Indents and Other Paragraph Separators Exercise Chapter Six: Typographic Hierarchy and Emphasis Typographic Hierarchy Techniques for Emphasis Exercise Chapter Seven: Fine-Tuning and Tweaking your Type Punctuation Visual Alignment Rags Widows and Orphans Exercise Chapter Eight: Spacing ConsiderationsTracking Kerning Word Spacing Exercise Chapter Nine: Finessing your Type Small Caps Initial Letters Swash Characters Alternate Characters Type and Color Exercise Chapter Ten: Figures, Fractions, Signs, Symbols, and Dingbats Figures Fractions Bullets Registered, Trademark, and Copyright Symbols Accents and Accented Characters Parentheses, Brackets, Braces, and Angled Brackets Euro Ellipses Dingbats and Ornaments End Marks Exercise Chapter Eleven: Type on the Web (and other Digital Formats) Characteristics of Type on the Web Web-Safe FontsWeb Fonts Smart Punctuation on the Web Cascading Style Sheets Type as Graphic Typographic Hierarchy on the Web Dos and Don'ts Smartphones, Tablets, E-Readers, and Other Devices Exercise Chapter Twelve: Type in Motion Combining Type and Motion Basic Guidelines How to Get Started Dos and Don'ts Exercise Chapter Thirteen: Designing your own Typeface Handwriting Fonts: A Good Place to Begin Three Approaches to Designing a Typeface Professional Guidelines Exercise Appendix Digital Font Foundries and Distributors Web-Font Services Typographic Resources Glossary

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